Sprout Social vs Sprinklr Detailed comparison features, price

Sprout Social

Sprout Social is an enterprise-level social media management platform that unifies customer engagement, content publishing, and analytics in one powerful solution. The platform leverages AI technology to streamline workflows, enhance customer interactions, and deliver actionable insights that drive business value.

The platform offers advanced features including a unified social inbox, automated task management, AI-enhanced agent replies, and comprehensive analytics capabilities. With integrations across major social networks and enterprise systems like Salesforce, Sprout Social enables organizations to efficiently manage their social media presence while gathering valuable business intelligence.

Sprinklr

Sprinklr offers a comprehensive Unified Customer Experience Management (Unified-CXM) platform designed to help enterprises manage customer interactions across various touchpoints. Leveraging advanced AI, including generative capabilities and customized models, the platform aims to consolidate tools and workflows for front-office teams, thereby increasing productivity and ensuring consistent brand experiences. It integrates functionalities typically handled by disparate systems into a single, cohesive environment.

The platform encompasses four core product suites: Sprinklr Service for omnichannel customer service including voice, chat, and social; Sprinklr Social for social media publishing, engagement, listening, and advertising; Sprinklr Insights for uncovering real-time consumer, product, and market intelligence; and Sprinklr Marketing for planning, executing, and analyzing marketing campaigns across multiple channels. This unified approach provides centralized governance and facilitates collaboration across diverse teams and markets, supported by enterprise-grade security and integration capabilities.

Pricing

Sprout Social Pricing

Paid

From $249

Sprout Social offers Paid pricing with plans starting from $249 per month .

Sprinklr Pricing

Contact for Pricing

Sprinklr offers Contact for Pricing pricing .

Features

Sprout Social

AI-Enhanced Responses: Automated agent replies for faster customer service
Unified Social Inbox: Centralized management of all social media communications
Advanced Analytics: Comprehensive reporting and performance tracking
Smart Publishing: AI-powered content scheduling and optimization
Automated Workflows: Streamlined task management and routing
Integration Capabilities: Seamless connection with major social platforms and enterprise tools

Sprinklr

Unified Platform: Consolidates tools for marketing, service, social, and insights teams.
Advanced AI Integration: Utilizes proprietary and generative AI for insights, automation, and personalization (Sprinklr AI+).
Sprinklr Service Suite: Offers omnichannel contact center capabilities (voice, chat, social), conversational AI, IVR, knowledge base, and agent assist tools.
Sprinklr Social Suite: Features social publishing, engagement monitoring, employee advocacy, social listening, and advertising tools across 30+ channels.
Sprinklr Insights Suite: Provides real-time social listening, competitive benchmarking, product insights, location insights, and media monitoring.
Sprinklr Marketing Suite: Enables content marketing planning, campaign orchestration, social advertising management, and marketing analytics.
Sprinklr Digital Twin: Creates autonomous AI versions of brands/teams for scaled decision-making and task execution.
Enterprise-Grade Security & Integrations: Offers robust security, customizability, and integrations with third-party systems.
Reporting and Analytics: Comprehensive dashboards and reporting across all modules.
Conversational Commerce: Facilitates transactions within chat and social interactions.

Use Cases

Sprout Social Use Cases

Social media management at scale
Customer service and engagement
Content planning and publishing
Performance analytics and reporting
Brand monitoring and insights
Team collaboration and workflow management

Sprinklr Use Cases

Managing omnichannel customer service interactions from a single platform.
Monitoring brand mentions and engaging with customers across social media channels.
Conducting market research and competitive analysis using social listening data.
Planning, executing, and analyzing global marketing campaigns.
Managing social media presence and advertising for distributed teams or franchises.
Automating customer service responses with conversational AI chatbots.
Improving contact center agent productivity with AI assistance and unified desktops.
Gathering customer feedback and insights through surveys and analytics.
Managing brand reputation and handling crisis communication.
Optimizing content creation and distribution workflows.