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Adzip
Engage brand partners in joint promotions

What is Adzip?

Adzip is a co-branded campaign platform designed for consumer brands. It leverages AI to facilitate joint promotions with brand partners. The platform allows businesses to target contextual audiences (based on 2nd party data), enhancing the value proposition presented to end consumers.

This approach helps in reducing customer acquisition costs and improving conversion rates. Adzip's AI capabilities automate the generation of contextual ad storylines, simplifying campaign creation and ensuring relevance.

Features

  • Social Integration: Out-of-the-box integration with Facebook, Instagram's ad account to manage all your paid campaigns from Adzip.
  • Partner Recommendation: AI recommends the right campaign partner based on complementary business categories, USP of products/ services and many other attributes.
  • Ad Spend Distribution: Transparent distribution of ad spend to maintain trust between partners and lower customer acquisition cost.
  • Analytics & Reporting: Detailed reporting of campaigns for joint promotions on social channels and influencer campaigns.
  • API Integration: Easy integration via API's to your existing software landscape.
  • White-Label Solution: Agencies can use white-label capabilities to extend Adzip platform to it's customers under their brand name & theme.
  • SSO Enabled: Agencies or aggregators can easily integrate Adzip with their platforms and allow users to access via SSO.
  • Data Security: Adzip lets you share & manage your data securely between brand partners for running joint promotions.

Use Cases

  • Run joint social media promotions with brand partners.
  • Collaborate on influencer marketing campaigns.
  • Target contextual audiences based on second-party data.
  • Reduce customer acquisition costs through shared ad spend.
  • Increase conversion rates by leveraging partner brand loyalty.
  • Manage and track co-branded campaigns.
  • Generate ad creatives using AI

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