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Billy Grace
First-party data, Attribution, Analytics, and Optimizations in one platform

What is Billy Grace?

Billy Grace is an advanced AI-powered marketing platform designed to revolutionize online marketing efforts through unprecedented precision, intelligence, and efficiency. The platform addresses common marketing challenges by providing reliable first-party data tracking, modeled attribution, and centralized analytics in a single unified solution.

The platform stands out with its ability to deliver unbiased marketing data through first-party pixel technology, while offering AI-powered optimizations that automatically enhance campaign performance across multiple channels. It integrates seamlessly with major e-commerce platforms and provides GDPR-compliant solutions prepared for the cookieless future.

Features

  • First-party Data Tracking: Unmatched precision in tracking customer journeys
  • Modeled Attribution: Data-driven attribution combining Marketing Mix Modeling techniques
  • Centralized Analytics: Unified dashboard for all marketing channels
  • Automatic Optimization: AI-powered cross-channel campaign optimization
  • Creative Studio: AI-powered creative-level analytics
  • Multi-Channel Integration: Compatible with major e-commerce platforms

Use Cases

  • Marketing performance tracking and optimization
  • Cross-channel campaign management
  • Data-driven marketing decision making
  • Marketing ROI improvement
  • Customer journey analysis
  • Marketing budget allocation

FAQs

  • How are you prepared for the cookieless future?
    Billy Grace is already fully aligned with the cookieless future by utilizing exclusively first-party cookies.
  • When is Billy Grace relevant for me?
    Billy Grace is highly relevant for every company with at least a monthly ad spend of €10k and 300 monthly conversions. In general, these factors apply to SMEs, corporate companies, and marketing agencies.
  • How do you cope with GDPR laws & regulations?
    Billy Grace is entirely GDPR-compliant. Our first-party pixel anonymizes all tracking data, which ensures we comply with GDPR rules.

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