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What is DRMetrix?
DRMetrix offers a cutting-edge platform for monitoring and analyzing direct-to-consumer television campaigns through patent-pending pattern recognition and artificial intelligence. Its automated system continuously scans over 165 national cable networks, utilizing advanced computer vision and digital signal processing techniques to capture and analyze every commercial, spot, and infomercial aired. This enables the identification of new brand-direct and direct response ads with remarkable accuracy, delivering near real-time airings data for competitive intelligence and campaign optimization.
Users benefit from instant access to a comprehensive research database that includes thousands of creatives, detailed airings data down to the minute, and historic campaign analytics. DRMetrix empowers advertisers, agencies, and media professionals to make data-driven decisions by providing insight into campaign performance, industry trends, and competitive activity without requiring changes to traditional media delivery workflows.
Features
- Pattern Recognition Technology: Patented AI analyzes and detects every commercial and program across cable networks.
- Real-Time Airings Data: Airings are reported within 30-45 minutes, including national and DPI breaks.
- Comprehensive Campaign Database: Access to thousands of creatives and campaign records since December 2014.
- Competitive Intelligence: Real-time insights across 165+ networks and local affiliates with detailed campaign attributes.
- Historic Data Access: Retrieve performance data for any direct response TV spot or infomercial.
- Non-Intrusive Monitoring: No changes or encoding of air tapes required for service use.
- Multi-format Coverage: Captures all ad formats, including long and short-form spots and infomercials.
- Network & Market Coverage: Includes local ABC, CBS, NBC, and FOX affiliates in the top 40 markets.
Use Cases
- Monitor competitor direct response TV campaigns in near real time.
- Analyze the effectiveness and reach of ongoing DRTV advertisements.
- Generate industry and market research reports for broadcast media.
- Identify newly launched TV creatives and brands in DRTV.
- Optimize campaign placement through network and time slot data.
- Validate and verify media buys and agency campaign reporting.
FAQs
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What is the coverage area for DRMetrix's monitoring service?
DRMetrix monitors more than 165 national cable networks and local affiliates in the top 40 U.S. markets. -
How quickly does DRMetrix report new airings?
DRMetrix provides airings data within 30-45 minutes of real time. -
Does DRMetrix require media files to be encoded or altered before monitoring?
No, DRMetrix can monitor and capture airings without the need to change or encode air tapes.
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