FrescoData Global Data & Omnichannel Marketing Excellence

What is FrescoData?

FrescoData operates as a full-service data and marketing agency, positioning itself as a primary source for consumer, business, and identity data globally. The company offers extensive datasets covering over 175 countries and provides end-to-end, custom data-driven marketing solutions tailored for enterprises. Their services encompass data strategy development, utilizing a blend of data-driven and people-based marketing approaches to create effective omnichannel experiences. FrescoData emphasizes access to a vast range of data attributes, including demographic, firmographic, technographic, psychographic, and behavioral data, ensuring precise audience targeting.

Leveraging a team of data scientists, marketers, and strategists, FrescoData assists businesses in enhancing their marketing efforts through services like email list creation, data enrichment, email marketing campaigns, programmatic advertising, direct mail, and mobile marketing. They highlight their capability to integrate their data seamlessly with client CRM systems, aiming to improve customer relationship management and outreach effectiveness. The agency prides itself on delivering high-quality, privacy-compliant data (GDPR, CCPA, CASL) and achieving measurable results such as significant brand lift and increased website traffic for their clients across various industries.

Features

Extensive Global Data: Access to 3+ billion people data records and 200+ million business contacts across 175+ countries.
Comprehensive Data Attributes: Offers over 10,000 attributes including B2B (firmographic, technographic) and B2C (demographic, psychographic, behavioral, purchase intent).
Omnichannel Marketing Services: Provides end-to-end solutions including email marketing, programmatic ads, direct mail, mobile marketing, and CTV advertising.
Data Enrichment: Enhances existing customer data by adding missing details for accuracy and completeness.
CRM Integration: Allows seamless import of data into client CRM systems.
Data Strategy Consulting: Develops custom data-driven and people-based marketing strategies.
Privacy Compliance: Adheres to GDPR, CCPA, CASL, and Privacy Shield standards.
Analytics & Audience Insights: Provides detailed analytics and insights for targeted campaigns.

Use Cases

Building targeted B2B or B2C email lists for marketing campaigns.
Enhancing existing customer databases with accurate and complete information.
Executing multi-channel marketing campaigns (email, programmatic ads, direct mail).
Improving audience targeting and segmentation for advertising.
Generating leads and building prospect networks.
Verifying identity for security and compliance purposes.
Developing data-driven marketing strategies for business growth.
Integrating comprehensive prospect data into CRM systems.