What is GoWit?
GoWit provides an omnichannel Retail Media Advertising platform designed for multi-brand retailers, marketplaces, and groceries. This unified platform integrates self-service and white-label features to drive top-line growth. It allows businesses to enhance monetization and extend customer reach across various channels, maximizing the value of their ad space through AI-powered bidding algorithms.
The platform facilitates reaching customers at different stages of their shopping journey, from onsite native ads to off-site programmatic and in-store ad types. GoWit helps activate first-party data to offer valuable insights into customer behavior, maintaining absolute privacy and providing effective personalization.
Features
- Omnichannel Strategy: Reach customers through onsite native ads, off-site programmatic, and in-store ad types.
- AI-powered Bidding Engine: Runs AI auction algorithms to maximize the value of your ad space.
- Data and Audience: Activate your first-party data to access valuable insight on customer behavior and preferences in absolute privacy.
Use Cases
- Multi-Brand Retailers: Drive e-commerce growth and earn additional revenue with a white label retail media platform.
- Marketplaces: Increase profit margins with marketplace advertising solutions.
- Groceries: Increase gross margins and total transactions by serving contextual and timely ads with grocery retail media.
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