What is Improvado?

Improvado offers a comprehensive solution for marketing and sales teams seeking to centralize, transform, and analyze their data efficiently. By integrating with over 500 marketing and sales sources, the platform streamlines data extraction and harmonization, reducing manual reporting time and increasing overall marketing ROI. With robust data security and regulatory compliance, Improvado caters to enterprises needing scalable and automated analytics workflows.

Through the use of advanced AI Agents, users can automate routine analytics tasks, receive actionable insights, and monitor campaign compliance to ensure flawless execution. The platform also provides customizable dashboards, marketing data governance, and professional services to accelerate time to insights and support business intelligence initiatives.

Features

Automated Data Extraction: Connects to 500+ sales and marketing data sources for seamless data gathering.
Data Transformation: Harmonizes raw, cross-channel data into analysis-ready datasets.
AI Agents: Automates up to 99.5% of routine analytics tasks and delivers actionable insights.
Centralized Reporting: Customizable, pre-built dashboards for marketing analytics and business intelligence.
Campaign Governance: Monitors and ensures marketing guideline compliance using hierarchical alert systems.
Professional Services: Offers customization and support for end-to-end marketing data pipelines.
Enterprise-Grade Security: Adheres to SOC 2, GDPR, HIPAA, and CCPA compliance standards.

Use Cases

Centralizing marketing and sales data for unified analysis
Automating campaign reporting and performance tracking
Monitoring and ensuring compliance with marketing campaign guidelines
Generating AI-powered insights for marketing optimization
Streamlining data pipelines for analysts and reporting teams
Accelerating time to business-critical insights
Supporting data-driven decision making in marketing and sales

FAQs

What types of data sources can Improvado connect to?

Improvado can connect to over 500 sales and marketing platforms, MarTech tools, and CRMs for comprehensive data integration.
How does Improvado help ensure data compliance?

Improvado maintains compliance with major regulatory standards including SOC 2, HIPAA, CCPA, and GDPR, and provides robust data security features.
Can I customize dashboards and reporting within Improvado?

Yes, Improvado offers customizable dashboards with templates for popular BI tools and supports in-depth customization for enterprise needs.
Does Improvado offer professional services for implementation?

Improvado provides on-demand professional services to help customize and optimize the marketing data pipeline to meet specific business requirements.
What is the role of AI Agents in Improvado?

AI Agents automate routine analytics tasks, help generate insights, respond to natural language queries, and support campaign monitoring and compliance.