CoSupport AI
What is Kevel?
Kevel provides enterprise-grade solutions for retailers, marketplaces, and eCommerce businesses to build and manage their own custom retail media networks. With Kevel's platform, organizations can launch targeted, attributable, and fully customizable ad formats powered by robust ad serving APIs. These APIs cover decisioning, reporting, campaign management, and product catalog ingestion, ensuring streamlined, on-brand, and highly effective advertising operations across all digital touchpoints.
The Kevel Audience module enables businesses to unlock and action first-party data for AI-powered segmentation, audience activation, and precise ad personalization. Its advanced AI predicts future customer events, such as purchases and clicks, while offering unified customer identity graphs and dynamic segment creation. Kevel supports all modern ad units, fast server-side infrastructure, and seamless SaaS integration—empowering companies to maximize revenue, differentiate their ad programs, and retain full control over their data and customer experience.
Features
- Custom Ad Server: Build and manage an in-house ad server tailored to your brand and audience.
- AI-Powered Audience Segmentation: Utilize first-party data for advanced audience creation and targeting.
- Event Prediction: Leverage AI to forecast customer actions like purchases and clicks.
- Unified Customer Identity Graphs: Consolidate online and in-store customer data into a single view.
- Comprehensive API Suite: Ad serving, decisioning, reporting, management, and catalog ingestion through robust APIs.
- Self-Serve Platform: Custom advertiser dashboards and UI for campaign creation and reporting.
- Flexible Ad Units: Support for native, video, display, email banners, and in-store ad formats.
- Real-Time Reporting: Custom and scheduled reports with flexible dimensions and real-time data.
- Data Compliance: SOC 1 and 2 compliant for data security and regulatory adherence.
- Seamless Integration: Fast, API-first deployment for rapid go-to-market and minimal engineering effort.
Use Cases
- Retailers building custom retail media networks with full ad stack control.
- Marketplaces launching targeted ad programs and personalized shopper campaigns.
- Delivery apps providing in-app sponsored listings and dynamic ad units.
- Financial media platforms offering native and video ad placements.
- Brands activating first-party data for segmented ad targeting and personalization.
- Advertisers seeking self-serve solutions to manage and optimize campaigns.
- Engineering teams wanting to integrate flexible ad serving APIs into mobile, web, or in-store environments.
- Organizations requiring predictive analytics for campaign strategy refinement.
FAQs
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What types of businesses can benefit from Kevel?
Retailers, marketplaces, delivery apps, and financial media organizations can leverage Kevel to build and manage custom ad servers with advanced AI-driven audience activation and ad personalization. -
Does Kevel support first-party data integration for advertising?
Yes, Kevel enables businesses to harness first-party data for audience segmentation, unified customer identity, and AI-powered prediction of customer behaviors. -
What ad formats are available with Kevel?
Kevel supports a wide range of ad formats, including sponsored listings, native banners, video shelf ads, email banners, and digital in-store placements. -
Is the Kevel platform compliant with industry data security standards?
Yes, Kevel is SOC 1 and 2 compliant, ensuring strong data security and regulatory compliance. -
Can advertisers manage their own campaigns using Kevel?
Advertisers can use Kevel's intuitive self-serve platform and dashboard to create, manage, and report on their advertising campaigns.
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