What is Leadpipe?

Leadpipe is a visitor identification platform designed to help businesses capture information about their website visitors, even if those visitors do not fill out a contact form. By installing a simple pixel, the tool works to deanonymize website traffic, providing valuable data such as names, personal or business emails, phone numbers, and LinkedIn profiles for a significant portion of visitors (claiming over 35%). This allows companies to understand exactly who is showing interest in their products or services.

The platform focuses on leveraging first-party data, collecting and analyzing visitor information to generate high-intent leads. It offers insights into the buyer's journey and provides analytics to help optimize outreach and sales strategies. Leadpipe aims to offer a scalable and predictable lead source, comparable to paid advertising but at a lower cost per lead, while being resilient to changes in advertising platform algorithms. It facilitates integration with various email marketing tools and CRM systems for automated follow-up and streamlined workflows.

Features

Visitor Identification: Capture names, emails, phone numbers, and LinkedIn addresses of anonymous website visitors.
B2C & B2B Identification: Provides identification solutions tailored for both consumer and business-focused websites.
First-Party Data Collection: Collects and analyzes visitor data directly from the user's website.
Buyer Journey Insights: Offers analytics and tracking of visitor behavior and page interactions.
Real-Time Notifications: Delivers instant alerts when new visitors are identified.
Integration Capabilities: Connects with over 260 native integrations, including email marketing tools and Slack.
Detailed Data Points: Provides access to over 53 data points for identified leads.
Company Identification: Includes free identification of companies visiting the website.