What is Moz?

Moz provides an advanced suite of AI-driven SEO tools designed for digital marketers, agencies, and businesses aiming to increase their online visibility and drive qualified traffic. With features spanning keyword research, site auditing, competitive analysis, rank tracking, and local SEO management, Moz enables users to uncover powerful insights and implement effective strategies to outrank the competition.

The platform utilizes proprietary AI technology to deliver actionable recommendations, optimize content based on keyword opportunities, identify technical site issues, and analyze backlinks. Moz supports data-driven decision-making through intuitive dashboards and robust reporting, empowering users of all expertise levels to maximize their impact in search engine results.

Features

AI-Powered Keyword Research: Discover high-impact keywords and topics using advanced AI algorithms.
Site Auditing: Detect and prioritize technical SEO issues that may hinder organic search performance.
Competitive Analysis: Analyze competitor websites, keyword gaps, and backlink profiles to refine SEO strategies.
Rank Tracking: Monitor keyword rankings across multiple search engines and locations.
Backlink Analysis: Access detailed backlinks data, anchor texts, and domain authority metrics.
Content Optimization: Receive AI-driven suggestions to improve content relevance and quality.
Local SEO Management: Manage business listings and online reputation with Moz Local.
Custom Reporting: Generate branded reports and export customizable data for stakeholders.
SERP Feature Tracking: Identify and leverage SERP features to gain visibility in search results.
Centralized Dashboard: Access all SEO tools and insights in a unified, user-friendly dashboard.

Use Cases

Improving website rankings and organic search traffic.
Conducting comprehensive keyword and topic research for content strategy.
Auditing websites to fix technical SEO issues and optimize site structure.
Performing competitor analysis and uncovering new SEO opportunities.
Managing and monitoring local business listings and customer reviews.
Tracking multi-location SEO performance at scale.
Generating detailed SEO reports for clients or internal teams.
Monitoring backlink profiles and identifying new link-building opportunities.

FAQs

Does Moz offer discounts?

Moz offers a 20% discount on Moz Pro base plans when paid yearly and provides free trials for new users. Registered non-profits may also inquire about special pricing.
What is a Campaign in Moz Pro?

A Campaign refers to tracking a site or URL alongside up to three competitor websites, across multiple search engines and keywords to provide SEO analytics and insights.
How can I upgrade my Moz Pro plan for more capacity?

Users can add more keyword rankings, campaigns, and other limits to their Moz Pro base plan by managing subscriptions and adding desired add-ons in the account settings.
Is Moz Pro suitable for agencies and enterprises?

Yes, Moz Pro offers scalable solutions for agencies and enterprises, including advanced reporting, higher quotas, and robust SEO analytics.
How can I manage local business listings with Moz?

Moz Local enables seamless creation, management, and monitoring of business listings on key directories to enhance local search visibility.