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Roadway AI
End-to-end attribution with an AI Growth Marketing Coworker—built for SaaS companies

What is Roadway AI?

Roadway AI offers a comprehensive attribution and growth marketing platform designed specifically for SaaS businesses. It provides a personalized AI Growth Marketing Coworker that delivers expert analysis, identifies opportunities, and automates reporting to help businesses scale their marketing efforts effectively.

The platform features end-to-end attribution custom-built to your organization, providing a clear map of how your business grows. With Roadway AI, users gain transparency into their data and can quickly adjust their strategies based on the AI recommendations.

Features

  • End-to-end attribution: Traffic Source, Channel, and Campaign level attribution aligned to Growth Loops, Platforms, and Growth Marketing Levers.
  • Attribution breakdowns: Attribution applied to all key metrics.
  • Attribution logic ownership: Choose and update attribution models (first-touch, multi-touch, or last-touch).
  • Growth Marketing Coworker: AI-powered analysis and recommendations for growth.
  • Automated Reporting: Automates weekly reporting for performance marketing, affiliate, and SEO.
  • Flexible integration: One-click connectors and warehouse-native options.

Use Cases

  • Optimize marketing channel spend based on accurate attribution data.
  • Automate weekly reporting for performance marketing, affiliate, and SEO.
  • Identify growth opportunities and optimize channels faster.
  • Gain a comprehensive understanding of customer and account-level metrics.
  • Build custom dashboards and analyze data with full visibility.

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