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What is Soho?
Soho.com.au is an Australian real estate platform leveraging artificial intelligence to streamline the property search process for individuals looking to buy or rent. Its PropertyMatch™ AI engine analyzes user preferences to deliver personalized property suggestions and real-time alerts, moving beyond traditional search methods. This AI-driven approach helps users discover suitable houses and apartments more efficiently from a vast selection of listings across Australia.
Beyond property matching, the platform provides AI-powered tools designed to assist real estate agents, including market research capabilities and options for creating AI-generated real estate videos from photo galleries. It also facilitates connections between sellers and agents, offers virtual inspection options via Livecast, and features a real estate blog with market trends and insights. The platform aims to make finding or listing properties a more data-driven and convenient experience.
Features
- PropertyMatch™ AI: Delivers personalized property recommendations based on user criteria and interaction.
- AI Market Research: Provides access to recent sales data and statistics for specific areas.
- AI Real Estate Videos: Converts static property photos into dynamic videos suitable for social media.
- Livecast Virtual Inspections: Supports pre-recorded or live-streamed property inspections and auctions.
- Agent Finder Tool: Assists users in finding, comparing, and connecting with real estate agents.
- Mobile App Functionality: Enables users to swipe through matches, receive alerts, and manage searches on mobile devices.
Use Cases
- Discovering personalized property matches for buying or renting.
- Conducting research on Australian real estate market trends and sales statistics.
- Connecting property sellers and landlords with suitable real estate agents.
- Generating promotional video content for property listings.
- Facilitating remote property viewings through virtual inspections and auctions.
- Staying updated on the Australian property market via news and insights.
FAQs
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What is Soho, Australia?
Soho, Australia or Soho.com.au is an AI-powered real estate platform in Australia that uses the PropertyMatch™ engine to learn user preferences and provide personalised property recommendations and alerts in real time. It's free-to-list for agents and ranks properties based on user preferences. -
What is the main purpose of Soho.com.au?
The main purpose of Soho.com.au is to simplify and personalise the property search experience for buyers and renters using its AI-driven platform, helping users find homes that suit their needs. It also aims to remove barriers by being free for agents to list properties. -
Who uses Soho.com.au?
Soho.com.au is used by home buyers, renters, investors, property sellers, and real estate agents seeking a data-driven approach to finding or listing properties and accessing market insights in Australia. -
Who made the Soho.com.au app?
The Soho.com.au app was created by Jonathan Lui, an Australian entrepreneur and co-founder of Airtasker, and launched in 2018. -
Is Soho.com.au free?
Yes, Soho.com.au is free to use for property seekers to browse and shortlist properties, and it is free-to-list for real estate agents, although some add-on services like AI video creation may have associated costs.
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