What is TrackingDesk?

TrackingDesk is a comprehensive conversion tracking and attribution platform tailored for performance marketers. The platform enables users to track, measure, and optimize campaign performance across multiple advertising channels, including Google Ads, Facebook Ads, Bing Ads, and native ad networks. By integrating with leading ad networks, affiliate networks, and business applications, marketers can centralize their data for streamlined management and improved decision-making.

With powerful analytics capabilities, users gain access to actionable insights by grouping, filtering, and analyzing campaign attributes. TrackingDesk supports integrations with tools like Zapier, allowing marketers to automate workflows and connect campaign data to various apps. The platform is fully documented, GDPR compliant, and offers professional support, making it an ideal solution for marketers seeking reliable attribution and performance optimization.

Features

Conversion Tracking: Monitors and attributes conversions across various ad and affiliate networks.
Seamless Integrations: Connects easily with Google Ads, Facebook Ads, Bing Ads, native ad networks, and affiliate networks.
Actionable Analytics: Provides advanced reporting with group, filter, slice, and pivot functions.
Zapier Integration: Automates workflow and connects campaign data to over 1,000 apps.
Knowledge Base: Extensive documentation and support resources for users.
Fully Documented: Offers guides and marketing flow documentation.
Professional Support: Access to responsive support and weekly webinars.
GDPR Compliance: Ensures data privacy and legal compliance for campaign data.

Use Cases

Performance marketing campaign tracking and optimization
Centralizing multi-channel ad and affiliate campaign data
Automating marketing workflows via Zapier integration
Generating analytical insights for PPC and native ad campaigns
Attribution of conversions from diverse traffic sources

FAQs

How does the free trial work?

TrackingDesk offers a 14-day free trial with full platform access. At the end of the trial, your selected payment method will be charged based on your chosen subscription, unless you cancel.
Are there any traffic restrictions during the free trial?

Yes, the free trial allows up to 100,000 tracked events. Reaching this threshold moves your account to an active paid state.
What integrations are supported?

TrackingDesk integrates with leading ad networks like Google Ads, Facebook Ads, and Bing Ads, affiliate networks, and supports Zapier for connecting with over 1,000 additional business apps.
Is support documentation available?

Yes, users can access an extensive knowledge base and support articles, along with weekly webinars.
Is TrackingDesk compliant with GDPR?

Yes, TrackingDesk is GDPR compliant and handles customer campaign data in accordance with privacy regulations.