CoSupport AI
What is True Fit?
True Fit utilizes Artificial Intelligence to address the challenge of online apparel and footwear sizing. By analyzing data from millions of shoppers and thousands of brands, it provides personalized size and fit recommendations directly on retailers' product pages. This aims to eliminate the guesswork often associated with online clothes shopping, giving consumers greater confidence in their purchasing decisions.
For retailers, True Fit serves as a tool to enhance the customer experience and drive business growth. The platform integrates with e-commerce sites, including specific support for Shopify, offering a modern alternative to traditional size charts. Its core benefits include increasing site-wide conversion rates, significantly reducing returns attributed to poor fit, and ultimately contributing to more profitable growth for fashion e-commerce businesses across various categories like intimates, jeans, shirts, kids' wear, and footwear.
Features
- AI-Powered Fit Recommendations: Uses AI to decode size and fit for individual shoppers.
- Extensive Data Network: Leverages data from over 80 million active shoppers and tens of thousands of brands.
- E-commerce Integration: Offers integration capabilities for online retail platforms, including Shopify.
- Broad Category Coverage: Provides fit guidance across diverse categories like apparel, footwear, intimates, and kids' wear.
- Return Reduction Focus: Specifically designed to help reduce returns caused by sizing issues, including size bracketing.
Use Cases
- Improving online apparel and footwear shopping experience.
- Reducing return rates for e-commerce fashion retailers.
- Increasing conversion rates on product detail pages (PDPs).
- Building shopper confidence in online purchasing.
- Providing accurate sizing guidance across diverse clothing categories.
- Enhancing the digital fit experience for online shoppers.
FAQs
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How does True Fit help online shoppers?
It provides personalized size and fit recommendations using AI and data from millions of users and brands, increasing confidence when buying clothes and shoes online. -
What benefits does True Fit offer to retailers?
True Fit helps increase website conversion rates, reduce returns related to incorrect sizing, and improve overall revenue per session by enhancing shopper confidence. -
Does True Fit work for different types of clothing and shoes?
Yes, True Fit provides size and fit guidance across various categories, including intimates, jeans, shirts, kids' apparel, and footwear.
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