What is Viva Labs AI?

Viva Labs AI leverages cutting-edge artificial intelligence to generate and optimize compelling video ad creatives. The platform streamlines ad creation by automatically researching products to produce multiple script variations. Users can select from over 100 realistic AI avatars and state-of-the-art voices available in more than 29 languages to represent their brand globally. The AI further assists by selecting appropriate B-roll clips, captions, animations, and layouts, which can then be refined using a flexible video editor.

Beyond initial creation, the tool facilitates rigorous experimentation through the generation of numerous ad variants for A/B testing, allowing users to compare different scripts, avatars, and B-roll clips. It offers a competitor ad spying feature, providing comprehensive analysis of competitor strategies to inspire ideation. Additionally, Viva Labs AI analyzes existing creatives, ad metrics, and target audience data to deliver data-driven optimizations aimed at enhancing ad performance.

Features

AI Script Generation: AI researches products and generates multiple ad script variations.
AI Influencers/Avatars: Choose from 100+ realistic AI avatars with voices in 29+ languages.
AI-Powered Ad Assembly: AI selects optimal B-roll clips, captions, animations, and layouts.
Flexible Video Editor: Refine generated ad variations.
A/B Testing Variations: Generate dozens of ad variants for experimentation.
Competitor Ad Spying: Analyze competitor ads for insights and ideation.
Creative Optimization: Delivers data-driven optimizations based on creative analysis, ad metrics, and target audiences.