Attribution VS Attributely.ai

Attribution Pricing

Attributely.ai Pricing

Attribution

• Multi-Touch Attribution: Tracks every visit, click, and dollar spent from acquisition through retention.
• Real-Time Metrics: Provides immediate CAC, CAC payback, and LTV:CAC insights at granular levels.
• Channel-Specific Analysis: Identifies channels driving the lowest CAC and highest return.
• Content Impact Tracking: Measures how content affects marketing outcomes and retention.
• Affiliate and Partnership Attribution: Quantifies partner-driven revenue impact and customer acquisition.
• User and Account Level Tracking: Connects marketing data at detailed user and account levels.
• Lifetime Funnel Insights: Follows customer journeys from initial contact through long-term retention.
• Out-of-the-Box Integrations: Seamlessly connects with popular advertising and conversion platforms.
• Auditable Source of Truth: Builds transparent, analysable reports for decision-making.

Attributely.ai

• Automatic Lead Source Capture: Gathers attribution data from all website visitors using tracking code.
• CRM Synchronization: Syncs lead source information directly with your existing CRM.
• Form Builder Integration: Works with popular web form builders without requiring changes.
• Channel & Campaign Tracking: Provides insights by channel, campaign, creative, or partner.
• First-Touch and Multi-Touch Attribution: Tracks up to seven data points, including details from first and return visits.
• Seamless Marketing Stack Integration: Integrates with common marketing tools and automation platforms like Zapier and Make.com.
• Configurable Reporting: Enables performance analysis using Google Sheets, Looker Studio, and more.
• Usage-Based Pricing: Charges only for tracked leads, supporting scalable business needs.

Attribution Use Cases

• Tracking end-to-end customer journeys across multiple channels
• Optimizing marketing budget allocations based on real CAC and LTV insights
• Auditing marketing funnels for both B2C and B2B campaigns
• Measuring the ROI of affiliate partnerships and marketing collaborations
• Building a data-driven content strategy to reduce customer acquisition costs
• Reporting real-time marketing performance to stakeholders
• Identifying high-performing marketing channels for scalability
• Analyzing the long-term effectiveness of various marketing touchpoints

Attributely.ai Use Cases

• Identifying the most effective marketing channels driving conversions
• Allocating marketing budget based on channel and campaign performance
• Syncing detailed lead source data with CRM for improved sales follow-up
• Tracking the origin of leads without relying exclusively on UTM parameters
• Reporting on marketing performance using real-time attribution data in external dashboards
• Monitoring which campaigns and creatives produce the highest quality leads
• Streamlining multi-touch attribution for complex customer journeys

Attribution FAQs

• What is multi-touch attribution?

  Multi-touch attribution refers to the process of tracking and analyzing all the marketing touchpoints a user interacts with before converting, allowing businesses to understand the contribution of each channel to overall ROI.
• Which metrics does Attribution track?

  Attribution tracks customer acquisition cost (CAC), CAC payback, LTV:CAC ratio, and provides insights into channel-specific performance and funnel analytics.
• Which types of businesses can use Attribution?

  Attribution is suitable for B2B, SaaS, e-commerce, and marketplace businesses seeking to optimize marketing performance and budget allocation.
• Does Attribution support integrations with advertising platforms?

  Yes, Attribution offers out-of-the-box integrations with major advertising and conversion platforms for seamless analytics.
• Is there support for different attribution models?

  Attribution provides multiple out-of-the-box attribution models and supports customization based on business needs.

Attributely.ai FAQs

• How does Attributely track where my leads come from?

  Attributely tracks each website visitor based on UTM parameters, referring websites, devices, and more, organizing this data with its own intelligence and passing it through lead forms.
• Does Attributely work with my CRM?

  Yes, Attributely is compatible with most CRMs. Lead attribution data is passed through hidden form fields, allowing users to utilize their form's existing CRM integrations.
• Can I track lead sources without UTM parameters?

  Yes, Attributely can identify the source using referrer data even if visitors arrive without UTM tags, capturing details like channel, source, landing page, and page category.
• What type of data does Attributely capture?

  Attributely tracks up to seven key attribution data points per lead, such as channel, landing page, and folder, as well as first-touch details for more comprehensive attribution.
• How is Attributely different from Google Analytics?

  Unlike Google Analytics, which only tracks website visits, Attributely links lead source data directly to form submissions for precise conversion and revenue tracking by source.