ClickMoat vs ClickGUARD Detailed comparison features, price

ClickMoat

ClickMoat is an advanced AI-based click fraud detection and prevention platform designed to protect digital advertising investments. The software employs sophisticated algorithms to identify and automatically block fraudulent IPs, suspicious activities, and invalid clicks across Google Ads campaigns, helping businesses optimize their advertising spend and improve ROI.

The platform offers comprehensive analytics and reporting features, allowing users to track saved costs, investigate blocked IPs, and analyze campaign performance across multiple dimensions. With its user-friendly interface, automated protection rules, and VPN detection capabilities, ClickMoat provides advertisers with complete control over their traffic quality and campaign security.

ClickGUARD

ClickGUARD offers a robust solution designed to protect Pay-Per-Click (PPC) advertising budgets from wasteful spending. Utilizing advanced AI intelligence for bot mitigation, the platform effectively identifies and blocks fraudulent clicks, bad bots, and other forms of invalid traffic across major advertising platforms, including Google Ads, Meta Ads, and Microsoft Ads. It aims to ensure that advertising spend is directed towards genuine potential customers, thereby enhancing campaign performance and maximizing return on investment (ROI).

The service provides comprehensive verification and reporting features, allowing users to validate click authenticity and gain transparent insights into their traffic quality. By automatically filtering out fake engagements and non-converting traffic, ClickGUARD helps businesses save a significant portion of their ad budget, enabling them to redirect funds towards campaigns that reach real, high-value leads. This proactive protection works across various campaign types, including Search, Display, Shopping, Video, and Performance Max, ensuring broad coverage for diverse advertising strategies.

Pricing

ClickMoat Pricing

Freemium

From $39

ClickMoat offers Freemium pricing with plans starting from $39 per month .

ClickGUARD Pricing

Free Trial

From $74

ClickGUARD offers Free Trial pricing with plans starting from $74 per month .

Features

ClickMoat

Automated Fraud Detection: AI-powered system to identify and block suspicious clicks
Real-time Protection: Immediate blocking of fraudulent IPs and suspicious activities
Detailed Analytics: Comprehensive reporting on campaign performance and blocked traffic
Custom Protection Rules: Flexible configuration options for different campaigns
VPN Detection: Identification and blocking of VPN-based traffic
Google Ads Integration: Seamless connection with Google Ads accounts
Click Investigation: Detailed analysis of click sources and patterns
Refund Assistant: Helps in applying for Google Ads refunds for fraudulent clicks

ClickGUARD

AI Bot Mitigation: Blocks malicious bots using AI intelligence.
Click Fraud Protection: Identifies and stops payments for worthless clicks across Google, Meta, and Microsoft Ads.
Invalid Traffic Prevention: Detects and prevents disruptions caused by invalid traffic sources.
Verification & Reporting: Provides tools to verify click authenticity and generate comprehensive reports.
Real-time Analytics: Offers instant insights and alerts on campaign monitoring.
Multi-Platform Protection: Safeguards campaigns on Google Ads (including PMax), Meta Ads, and Microsoft Ads.
Customizable Protection Rules: Allows setting specific rules for blocking traffic (Geo-targeting, VPN, IP range, behavior-based, etc.).
Integration Support: Integrates with platforms like WordPress, HubSpot, Wix, Shopify, etc.

Use Cases

ClickMoat Use Cases

Protecting PPC campaigns from competitor clicks
Blocking bot traffic and spam clicks
Preventing academic research-related invalid clicks
Filtering out unintentional mobile ad clicks
Monitoring and improving traffic quality
Optimizing ad spend efficiency

ClickGUARD Use Cases

Protecting PPC ad budgets from fraudulent clicks.
Blocking bot traffic on advertising campaigns.
Preventing invalid traffic from disrupting ad performance.
Improving ROI on Google Ads, Meta Ads, and Microsoft Ads campaigns.
Enhancing traffic quality for e-commerce, service providers, and SaaS businesses.
Validating click authenticity for better campaign analysis.
Safeguarding Performance Max (PMax) campaigns.

FAQs

ClickMoat FAQs

Can I try ClickMoat before I buy?

Yes, ClickMoat offers a 30-day free trial with up to 3 linked Google Ads accounts and 5,000 clicks limit. After the trial, you can choose your preferred plan or request a custom solution.
How easy is it to install on my website?

Installation is very simple with three steps: Get started with Google, paste the codes, and protect your ads. The process includes seamless integration with your Google Ads account.
What platforms are you able to support?

Currently, ClickMoat only supports Google Adwords accounts, with plans to support Facebook, Bing, and other platforms in the future.

ClickGUARD FAQs

Which Google Ads campaign types does ClickGUARD protect?

ClickGUARD protects a wide range of Google Ads campaign types, including Search, Display, Shopping, Video, Discovery, and Performance Max (PMax) campaigns.
What advertising platforms does ClickGUARD protect?

ClickGUARD currently protects your ad campaigns on Google Ads, Microsoft Ads, and Meta Ads.
How does ClickGUARD identify fraudulent clicks?

ClickGUARD uses advanced algorithms to analyze user behavior, click patterns, and other relevant data points to detect and block fraudulent clicks in real-time.
Can ClickGUARD handle high volumes of data and traffic?

Yes, ClickGUARD is built to handle high volumes of data and traffic efficiently. Our robust infrastructure ensures that even large-scale campaigns with significant traffic can be monitored and protected without any performance issues.
Is the software easy to use for non-technical teams?

Absolutely! ClickGUARD is designed with user-friendliness in mind. Our intuitive dashboard and easy onboarding process ensure even non-technical teams can quickly understand and use the software.