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Podscribe

Podscribe provides a comprehensive solution for modern audio advertising analytics. It serves advertisers, agencies, and publishers by offering tools to measure, improve, and scale campaign performance across various channels including podcasts, streaming audio, YouTube, CTV, radio, and more. The platform aims to bring digital-like measurement capabilities to the audio advertising space.

Key functionalities include pixel-based attribution to capture the full consumer journey and understand conversion drivers in real-time. Podscribe utilizes AI-driven automation for ad verification, checking placements against numerous common issues to prevent errors and maximize ROI. It also features automated reporting to centralize campaign data, incrementality testing to quantify the true impact of advertising efforts, and extensive discovery tools offering insights into shows, demographics, and competitor activities for informed media planning.

podscribe.io

Podscribe offers a comprehensive suite of tools for podcast advertising measurement, leveraging Artificial Intelligence for enhanced accuracy. It specializes in verifying ad placements across various platforms, including podcast apps, web browsers, and smart speakers, ensuring advertisers' messages reach the intended audience. The platform provides detailed insights into campaign performance, including household reach and frequency metrics.

Furthermore, Podscribe excels in attribution, connecting podcast ad exposure to tangible outcomes like website visits, purchases, and app installations. This allows advertisers and agencies to accurately assess the return on investment for their podcast campaigns. Publishers also benefit by using Podscribe to confirm ad delivery and provide transparent performance data to their sponsors, strengthening trust and demonstrating value within the podcasting ecosystem.

Pricing

Podscribe Pricing

Contact for Pricing

Podscribe offers Contact for Pricing pricing .

podscribe.io Pricing

Contact for Pricing

podscribe.io offers Contact for Pricing pricing .

Features

Podscribe

  • Pixel-Based Attribution: Accurately attribute ad-exposed conversions in real-time using pixels and first-party data across multiple channels.
  • AI-Powered Verification: Automatically checks ad placements for over 18 common issues, providing alerts for delivery, placement, and copy errors.
  • Automated Reporting: Ingests and centralizes campaign data for real-time analytics, airchecks, and exportable reports, reducing manual effort.
  • Incrementality Testing: Measure the true conversion lift and incremental ROI driven by specific campaigns or channels with one-click testing.
  • Discovery & Competitive Intel: Access data on over 25,000 shows, including demographics, ad loads, renewal rates, and competitor spending trends.
  • Campaign Planning Tools: Analyze net new reach, audience overlap, and calibrate campaigns based on listener data for data-backed planning.

podscribe.io

  • AI Ad Verification: Confirms ad placements across diverse listening platforms using AI.
  • Reach & Frequency Measurement: Quantifies unique household reach and ad exposure frequency.
  • Multi-Touch Attribution: Tracks user actions (site visits, purchases, app installs) resulting from podcast ad exposure.
  • Cross-Platform Tracking: Monitors ad performance on podcast apps, web players, and smart speakers.
  • Publisher Verification Tools: Enables podcast publishers to verify ad delivery and report performance.
  • Comprehensive Reporting Dashboard: Provides detailed analytics and insights on campaign effectiveness.

Use Cases

Podscribe Use Cases

  • Measuring podcast advertising ROI.
  • Verifying audio ad placements and copy accuracy.
  • Automating campaign reporting for podcast and streaming ads.
  • Conducting incrementality testing for audio advertising campaigns.
  • Researching and planning podcast ad buys using demographic and performance data.
  • Analyzing competitor advertising strategies in the audio landscape.
  • Optimizing ad spend across different audio channels.
  • Scaling audio advertising efforts efficiently.

podscribe.io Use Cases

  • Measuring the ROI of podcast advertising campaigns.
  • Verifying ad placements for advertisers and agencies.
  • Tracking website traffic and conversions driven by podcast ads.
  • Analyzing audience reach and frequency for podcast campaigns.
  • Providing proof of ad delivery for podcast publishers.
  • Optimizing podcast ad spend based on performance data.

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