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Blueshift
Intelligent Customer Engagement. Powered by Smart Data.

What is Blueshift?

Blueshift offers a unified platform to combine a Customer Data Platform, AI Based decisioning, and cross-channel marketing. It helps businesses organize customer data for rich profiles, make real-time predictions and recommendations, and create dynamic customer journeys across various channels.

The platform integrates seamlessly with existing marketing technology stacks through pre-built connectors, facilitating faster results and reducing tech stack complexity. Blueshift's AI provides actionable insights rather than just more data, enabling personalized customer experiences at scale.

Features

  • Campaign Journeys: Orchestrate multi-step customer journeys and triggers.
  • Audience Segmentation: Build dynamic customer segments without needing SQL or other query languages.
  • Profile Unification: Resolve anonymous and known digital identities into unified customer profiles.
  • Audience Insights: Gain insights into customer behavior and predict intent.
  • Channel & Time Intelligence: Determine the best channel and send time for each campaign.
  • Content & Product Recommendations: Provide personalized product and content recommendations.
  • Predictive Audiences: Identify users most likely to meet marketing objectives.
  • Generative Content: Generate content tailored to customer preferences.

Use Cases

  • Orchestrate Journeys
  • Nurture Leads
  • Drive Engagement
  • Reduce Abandonment
  • Retain Subscribers
  • Grow Your List

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