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What is Claravine?
Claravine provides a platform designed to establish and manage marketing data standards within organizations. It focuses on creating a consistent framework and shared language for data, enabling teams to accurately measure campaign results, optimize execution strategies, and enhance overall marketing performance. By enforcing data standards, it aims to eliminate flawed data, thereby reducing internal conflicts related to performance reporting and fostering greater accountability and trust.
The platform supports key business functions such as campaign tracking, content and creative metadata management, media and advertising operations, and mobile marketing analytics. It facilitates the integration and connection of standardized data across various marketing technologies, helping businesses maximize their investments. Features centered around defining, applying, and connecting data standards allow for the automation of data flows, improved global collaboration, and adaptability to changing business needs. Claravine AI capabilities are incorporated to further assist in structuring and managing marketing data effectively.
Features
- Define Standards: Establish a shared taxonomy and rules for marketing data.
- Apply Standards: Ensure consistent implementation of data standards across teams and tools.
- Connect Standards: Integrate and automate standardized data flows between marketing technologies.
- Claravine AI: Leverages artificial intelligence for enhanced data structuring and management.
- Data Validation: Checks data accuracy and adherence to defined standards.
- Integration Ecosystem: Offers connectors for platforms like Adobe Analytics, Google Marketing Platform, Meta Ads, Snowflake, etc.
- Content Comprehension: AI-driven analysis of image and video assets for metadata and classification.
- Data Standards Dashboard: Provides visibility into data compliance and management activities.
Use Cases
- Standardizing multi-channel campaign tracking parameters.
- Governing content and creative metadata for improved asset management.
- Enhancing data quality for media buying and ad operations.
- Ensuring consistent data collection for mobile marketing initiatives.
- Improving the accuracy of marketing analytics and performance reporting.
- Automating data preparation for cloud data warehouses like Snowflake.
- Facilitating collaboration among global marketing teams on data practices.
- Increasing return on ad spend (ROAS) through reliable, standardized data.
FAQs
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What is a template in Claravine?
A template is a collection of elements like fields, patterns, lists, and taxonomy that defines the data standards for a specific type of data, such as a marketing campaign or a digital asset. -
What are connectors in the Claravine platform?
Connectors are pre-built integrations within the Claravine platform designed to facilitate the movement of data between Claravine and other marketing technologies. -
Does Claravine offer custom pricing packages?
Yes, Claravine can work with your team to understand specific needs and potentially create a custom pricing approach if standard subscriptions are not a suitable fit. -
What do dataset row limits refer to?
Each subscription tier has a maximum limit on the number of data rows that can be managed (validated, created, saved, searched, etc.) within a template dataset. -
What support and training resources are included with Claravine plans?
All plans include access to the Claravine Knowledge Base, standard support channels, and the Claravine Academy for training materials.
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