What is Funnel?

Funnel is a comprehensive platform designed to help organizations integrate, manage, and analyze their marketing data efficiently. With its vast library of more than 600 connectors, users can unify data from multiple sources and export it seamlessly into their preferred destinations, including BI tools and data warehouses. The platform harnesses AI-driven modeling and advanced measurement techniques, such as multi-touch attribution and statistical analysis, to provide actionable insights and optimize marketing spend.

Funnel automates the reporting process with real-time, customizable dashboards and robust data harmonization capabilities. It offers enterprise-ready features such as custom integrations, advanced governance, and compliance options, making it suitable for businesses, agencies, and large-scale organizations aiming to improve decision-making through trustworthy, normalized marketing data.

Features

AI-Driven Measurement: Utilizes machine learning for campaign attribution and marketing mix modeling
600+ Data Connectors: Integrates with a wide range of marketing and sales platforms
Automated Marketing Reports: Real-time data dashboards and export options
Data Harmonization: Field mapping, normalization, and smart data structuring
Custom Integrations: Capability to connect to any app or platform on request
Advanced Governance & Compliance: Enterprise features for user permissions, audit logs, and regional data storage
Multi-Touch Attribution: Machine learning-based channel performance analysis
Incrementality Testing: Measures the causal impact of marketing activities
Robust Export Solutions: Connectors for major BI tools, data warehouses, and storage platforms
Seamless Scalability: Solutions suitable for agencies, enterprises, and multi-brand operations

Use Cases

Centralizing marketing data from various platforms for unified analysis
Generating automated and real-time marketing performance reports
Optimizing advertising spend with AI-driven attribution modeling
Measuring the incremental impact of different marketing activities
Facilitating seamless data exports to business intelligence and data warehouse tools
Supporting agencies to manage data and reporting for multiple clients
Harmonizing and cleaning marketing data for reliable business insights
Adopting multi-touch attribution to improve campaign strategies

FAQs

What are flexpoints in Funnel pricing?

Flexpoints measure the capacity of your Funnel subscription, determining how much data you can connect. You only pay for what you connect and can add more flexpoints as needed.
Do I pay for data volume or the number of data rows in Funnel?

No, Funnel does not charge based on data volumes or the number of rows. Charges depend on your plan and flexpoint usage.
Can Funnel be used by agencies or companies with multiple brands?

Yes, Funnel is designed for agencies and large companies handling multiple brands or regions, allowing scalable data management and reporting solutions.
What is the price for Funnel Measurement?

Funnel Measurement is an add-on module for Business or Enterprise subscriptions, with pricing based on specific use cases and requirements. Contact sales for detailed quotes.