Outfunnel VS Funnel

Outfunnel Pricing

Funnel Pricing

Outfunnel

• Data Sync: Syncs contacts, engagement, and lead forms between CRM, marketing automation, lead form, and reporting tools.
• Web Tracking: Tracks website visitor activity to provide sales teams with context on lead behavior.
• Lead Scoring: Calculates lead scores based on synced contact data and engagement to identify high-potential leads.
• CRM Integration: Offers deep integrations with popular CRMs including Pipedrive, HubSpot, Salesforce, and Copper.
• Email Engagement Recording: Records email opens, clicks, and other engagement metrics directly in the CRM.
• Purpose-Built for Sales & Marketing: Designed specifically for sales and marketing workflows, offering deeper and easier setup than generic automation tools.

Funnel

• AI-Driven Measurement: Utilizes machine learning for campaign attribution and marketing mix modeling
• 600+ Data Connectors: Integrates with a wide range of marketing and sales platforms
• Automated Marketing Reports: Real-time data dashboards and export options
• Data Harmonization: Field mapping, normalization, and smart data structuring
• Custom Integrations: Capability to connect to any app or platform on request
• Advanced Governance & Compliance: Enterprise features for user permissions, audit logs, and regional data storage
• Multi-Touch Attribution: Machine learning-based channel performance analysis
• Incrementality Testing: Measures the causal impact of marketing activities
• Robust Export Solutions: Connectors for major BI tools, data warehouses, and storage platforms
• Seamless Scalability: Solutions suitable for agencies, enterprises, and multi-brand operations

Outfunnel Use Cases

• Automating contact synchronization between CRM and email marketing platforms like Mailchimp or ActiveCampaign.
• Providing sales teams with real-time email engagement data (opens, clicks) within their CRM.
• Tracking website visitor activity and linking it to CRM contacts for better lead intelligence.
• Implementing automated lead scoring to help sales teams prioritize leads based on engagement and fit.
• Unifying sales and marketing data for streamlined reporting and a comprehensive view of the customer journey.
• Connecting lead generation forms (e.g., Facebook Lead Ads, LinkedIn Lead Gen Forms, website forms) directly to the CRM.

Funnel Use Cases

• Centralizing marketing data from various platforms for unified analysis
• Generating automated and real-time marketing performance reports
• Optimizing advertising spend with AI-driven attribution modeling
• Measuring the incremental impact of different marketing activities
• Facilitating seamless data exports to business intelligence and data warehouse tools
• Supporting agencies to manage data and reporting for multiple clients
• Harmonizing and cleaning marketing data for reliable business insights
• Adopting multi-touch attribution to improve campaign strategies

Outfunnel FAQs

• What are “Active contacts” and how are they calculated?

  A contact is counted as an Active Contact if they are part of an active sync, when email or web engagement is recorded for them, or when their lead score is calculated. This applies for the given billing period.
• Which CRMs and apps are supported?

  Outfunnel supports CRMs like Pipedrive, Salesforce, Copper, and HubSpot CRM. It connects them with apps such as Mailchimp, ActiveCampaign, Brevo, Klaviyo, MailerLite, ConstantContact, HubSpot Marketing Hub, Calendly, Facebook and LinkedIn Lead Forms, and various web forms (Wix Forms, Elementor Forms, Gravity Forms, Contact Form 7).
• How do I know if I hit the limits of my pricing plan?

  You will be notified via email when your account uses 80% of the plan limits and again when the limit is hit. The number of Active Contacts for the current billing period is visible on your account page at any time.
• What happens if I hit the limits?

  To ensure uninterrupted service, Outfunnel may auto-upgrade your subscription when you cross the limits of your subscription plan. You can request to disable auto-upgrades by contacting support if you prefer to stop functionalities upon hitting limits.
• Is my data secure?

  Yes, Outfunnel maintains a high standard for data security, employing tools and measures based on industry best practices. Their servers are hosted in the EU, and the service is GDPR compliant.

Funnel FAQs

• What are flexpoints in Funnel pricing?

  Flexpoints measure the capacity of your Funnel subscription, determining how much data you can connect. You only pay for what you connect and can add more flexpoints as needed.
• Do I pay for data volume or the number of data rows in Funnel?

  No, Funnel does not charge based on data volumes or the number of rows. Charges depend on your plan and flexpoint usage.
• Can Funnel be used by agencies or companies with multiple brands?

  Yes, Funnel is designed for agencies and large companies handling multiple brands or regions, allowing scalable data management and reporting solutions.
• What is the price for Funnel Measurement?

  Funnel Measurement is an add-on module for Business or Enterprise subscriptions, with pricing based on specific use cases and requirements. Contact sales for detailed quotes.