Hindsight Win More Deals Against Competitors

What is Hindsight?

Hindsight employs Competitive Intelligence Agents powered by AI to collect and analyze competitor information across various channels. This platform integrates with existing workflows, including CRM and call recording tools, to provide real-time insights without manual effort. It automatically analyzes deals to understand win/loss reasons directly from buyer interactions and generates automatically updated battlecards tailored for different teams.

The system delivers relevant, personalized competitive intelligence directly to representatives via tools like Slack, exactly when needed. By automating the process of tracking competitors, reviewing calls, analyzing deals, and conducting interviews, Hindsight provides clarity on market positioning and competitor strategies. This enables product marketing, sales, RevOps, and product teams to refine messaging, improve sales processes, and make informed product decisions based on real sales data and buyer feedback.

Features

AI Competitive Research Agents: Monitor competitors across multiple channels (websites, reviews, ads, news, social media, hiring) daily.
AI Deal Review Agents: Analyze deals from CRM and call recordings to identify win/loss reasons against competitors.
AI Battlecard Builder: Automatically generates and updates insight-driven battlecards with variants for different teams.
Just-in-Time Insights: Delivers relevant, personalized intel to reps via Slack and email.
Workflow Integration: Connects with CRM (HubSpot, Salesforce), call recording tools (Gong), Slack, Sales Engagement platforms (Salesloft, Outreach), and Email (Gmail).
Win/Loss Interviews: Conducts AI-powered interviews to gather direct buyer feedback.
Feature Comparisons: Provides technical product tear downs and comparisons against competitors.
Customizable Monitoring: Allows users to define which competitors to track and what specific information the agents should look for.

Use Cases

Gathering real-time competitive intelligence.
Understanding win/loss reasons in sales deals.
Automating the creation and updating of sales battlecards.
Providing sales teams with timely competitor insights.
Informing product marketing strategies and positioning.
Improving sales processes based on competitor analysis.
Enhancing product roadmap decisions with market insights.
Conducting scalable win/loss analysis through AI interviews.

FAQs

How long does it take to get started?

Less than 30 minutes. Just provide the URLs for your competitors, connect your integrations, and Hindsight does the rest.
Will this adapt to my CRM?

Yes! Our CRM integration and mapping process can handle even the most unwieldy and customized CRMs.
Can I start with just one workflow?

Yes! Most teams start with Competitor Intel, then add Deal Reviews and Win-Loss Interviews when they want deeper insights.
What types of insights can I expect?

Teams get insights into why they win and lose - perfect for sales, marketing, and product teams.
How do you find competitive intel?

Our AI Agents use a headless browser and custom instructions to find and summarize relevant intel from across the web.