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What is LiveIntent?
LiveIntent provides advanced email advertising and monetization solutions for marketers and publishers, leveraging machine learning to optimize people-based targeting, audience reach, and campaign measurement. Its platform utilizes first-party data and identity resolution to unify disparate data points, enabling businesses to connect with incremental audiences and drive profitable growth while maintaining user privacy and consent preferences.
With tools such as HIRO for addressability and solutions for email reactivation, native ad placements, and identity data management, LiveIntent helps brands maximize revenue from email and web inventory. The platform equips users to capitalize on cookie-less environments by transforming non-addressable audiences into addressable segments through proprietary algorithms and smart recommendations, supporting full-funnel marketing and monetization strategies.
Features
- People-Based Targeting: Machine learning-powered audience segmentation and targeting.
- Identity Resolution: Unifies disparate data into a stable identifier for better cross-channel engagement.
- Email Reactivation: AI tools to re-engage dormant or inactive email subscribers.
- Native Ad Solutions: Seamless native advertising integration into email templates for higher engagement.
- HIRO Addressability: Converts non-addressable audiences into addressable inventory using first-party data.
- Full Funnel Measurement: Analytics and optimization tools for every stage of the marketing funnel.
- Publisher Monetization: Maximizes revenue from both email and web inventory while ensuring privacy.
Use Cases
- Increasing conversions through targeted email advertising campaigns.
- Reactivating inactive subscribers with AI-driven segmentation.
- Unifying customer data from multiple sources for improved audience insight.
- Monetizing email newsletters with native ad placements.
- Personalizing user experiences based on identity resolution.
- Complying with privacy regulations while engaging audiences effectively.
- Optimizing advertising spend with real-time analytics and recommendations.
FAQs
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What kind of businesses can benefit from LiveIntent?
LiveIntent is suitable for both marketers seeking to expand audience reach and publishers looking to maximize revenue from their email and web inventory. -
How does LiveIntent handle user privacy and consent?
LiveIntent operates with a strong emphasis on privacy, ensuring that all audience targeting and monetization respects user privacy and consent preferences.
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