What is Upstack Data?

Upstack Data provides businesses with an advanced marketing intelligence platform, leveraging AI-driven identity resolution technology to accurately identify, track, and attribute website traffic. By implementing a server-side tracking pixel and persistent identity mechanisms, the platform enables brands to overcome modern data privacy issues, cookie restrictions, and attribution challenges—leading to improved marketing spend efficiency and higher revenue recovery.

The solution deeply integrates with platforms like Shopify and ESPs such as Klaviyo, automatically enriching event data, extending user recognition, and centralizing analytics for actionable insights. With real-time cross-device tracking, multi-touch attribution, enhanced audience segmentation, and comprehensive analytics dashboards, users can make smarter decisions to drive business growth while ensuring accurate, first-party data usage.

Features

AI-Powered Identity Resolution: Detects and unifies visitor identities across devices and sessions.
PersistentID Technology: Extends user recognition lifespan beyond cookies using device fingerprinting.
Abandonment Flow Enhancer: Increases abandonment capture rates for platforms like Klaviyo by up to 45%.
Multi-Touch Attribution: Compares marketing channel performance using different attribution models and time windows.
First-Party Data Warehouse: Centralizes analytics, marketing, and sales data for data-driven decision-making.
Event Match Quality Amplifier: Improves accuracy of event tracking and conversion measurement.
Real-Time Reporting: Near real-time analytics to monitor KPIs and campaign outcomes.
Enhanced CAPI Integration: Advanced server-side tracking for major ad platforms, including Meta and Google.
Advanced Cohort Analysis: Evaluates customer lifetime value, average order value, and retention metrics.
White Glove Onboarding: Dedicated support and tailored onboarding experience for new customers.

Use Cases

Improve attribution accuracy and marketing ROI for e-commerce brands.
Increase recovery of abandoned carts and retargeting effectiveness.
Centralize analytics from multiple sales and marketing platforms.
Enhance audience segmentation using persistent and enriched first-party data.
Optimize paid media strategies through detailed channel performance reports.
Resolve iOS14-related tracking challenges impacting conversion data.
Track and analyze hundreds of KPIs across marketing channels.
Boost Klaviyo ESP abandonment flows and email trigger effectiveness.

FAQs

How does Upstack Data improve user identification and tracking?

Upstack Data uses Persistent ID technology that supplements cookie-based tracking with device fingerprinting and identity graphs, enabling accurate customer identification across devices for up to a year or more and supporting consistent data flow across third-party integrations.
Can Upstack Data help with retargeting returning customers?

Yes, the platform enhances retargeting by extending visitor recognition through Persistent IDs, improving the effectiveness of ad campaigns and email marketing by ensuring returning visitors are correctly identified even after cookies expire.
Does Upstack Data offer a free trial and what is the refund policy?

Upstack Data provides a 21-day free trial on all paid plans and offers a 60-day guarantee on premium plans. All subscriptions are month-to-month and come with a refund policy within the trial and guarantee period.
How long does it take to set up Upstack Data for platforms like Shopify?

Setup for Shopify merchants is streamlined with a one-click installation, typically completed within 10-25 minutes. Onboarding support is included at no additional cost.
What improvements can be expected in the first 60 days of using Upstack Data?

Within the first 60 days, users generally see improved event match quality, increased retargeting efficiency, accurate attribution, enhanced customer retention, advanced segmentation capabilities, and resolution of iOS14 tracking issues.